Privacy Policy
This page explains what Florence Bus Tours collects, how we use it, and where your data goes when you click a booking link. It also covers emails, cookies, analytics, and your data rights under UK and EU rules. We are an independent travel guide. We do not run tours, take payment, or hold your booking.
Last updated · October 2026
This privacy policy applies to florencebustours.com. It explains how we handle your information when you read a page, contact us by email, or click an outbound booking link. It does not cover the booking provider’s site or any tour operator’s own systems.
What we collect
We keep data collection light. Most visitors can use the site without giving us personal details. The main things we may receive are:
- your email address and message content if you contact us;
- basic website and device data collected by analytics or similar tools, if enabled;
- tracking data when you click an affiliate booking link, such as a partner tag that shows the booking came from our site.
Emails you send us
If you email info@florencebustours.com, we use your message to reply, fix a problem, or review a website question. We keep website emails only as long as needed for that purpose, then delete them or archive them where we need to keep a record of the exchange.
We do not use email messages to build a marketing list unless you clearly ask us to keep in touch.
Analytics and cookies
We may use analytics and similar storage tools to understand page visits, clicks, and site errors. These tools may store cookies or similar files on your device. They usually tell us things like page views, device type, and referral source, not your full identity.
- You can block or delete cookies in your browser.
- You can set your device to warn you before cookies are stored.
- You can use browser privacy tools to limit tracking.
If you disable cookies, parts of the site may still work normally. Some measurements may be less accurate.
Affiliate links and booking partners
Some booking links on this site are affiliate links to GetYourGuide, and they include our partner ID PYVZALU. If you click one, you leave Florence Bus Tours and go to GetYourGuide’s site. From that point, GetYourGuide’s own privacy policy and terms apply to the data it collects and the booking you make there.
We do not receive your card details, passenger names, or full booking contents from that purchase. We may receive a commission signal if you book after using our link.
How we use information
We use the small amount of data we collect to run the site, answer messages, improve pages, and check that links work. We do not sell your personal data. We also do not use your email address to run a mailing list unless you ask for that.
Your rights
If you live in the UK or EU, you usually have rights to access, correct, delete, or object to some uses of your personal data. You may also ask us to restrict processing in some cases. These rights can vary by where you live and by the legal reason we are holding the data.
If you want to use one of these rights, email us and tell us what you want changed. We may ask for enough detail to confirm the request and protect your privacy.
Children
This site is for general travel information. We do not knowingly collect personal data from children for marketing or account use.
Changes to this policy
We may update this page if our tools, links, or data practices change. The date at the top shows the latest version. If a change affects how we handle your data, we will reflect that here.
Getting in touch
For privacy questions, email info@florencebustours.com. Use that address for access, correction, deletion, or objection requests, and for questions about any part of this page. If your request concerns a booking, contact GetYourGuide or the tour operator that handled the purchase.